WE DO EVENTS | More Info
WE DO EVENTS | More Info
There are drinks you order…
And then there’s the drinks that define the season.
Let’s be real for a second. January in Melbourne is weird. The office is technically “open” but nobody is actually working. The weather is changing between a pleasant 24 degrees and the surface of the sun. And suddenly, everyone you know is an expert on tennis.
The Australian Open isn’t just a sporting event; it’s a vibe shift. And every main character needs a sidekick. Batman has Robin. Kylie has Kendall. And the AO has the Aperol Spritz.
You don’t order a heavy shiraz in January. You don’t order a hot coffee after 11 AM. You order the orange drink.
If you’ve been wondering why that specific bittersweet fizz hits differently when the tennis is on, let us break it down for you. Here is the psychology behind Melbourne’s favorite obsession (or just my “professional” opinion).
The Australian Open isn’t just a tournament; it’s a three-week ritual. Aperol fits that rhythm effortlessly because it’s light enough for those 35°C Melbourne afternoons and iconic enough to make a casual drink feel like an event.
It’s the first sip after a day at the tennis. The jug that appears “just in case” a match goes to a fifth set. It’s the drink you order because it feels like January. She’s summer in a glass.
The best part of the AO isn’t always what’s happening on the court; it’s the atmosphere happening around it. The catch-ups, the clinking glasses during changeovers, and the cheers that are half for the screen and half for the company.
Aperol thrives in that space. It doesn’t demand your full attention; it complements it. Whether you’re dissecting a tie-break or just catching up on gossip, it’s the ultimate courtside companion.
Let’s be honest: part of the magic is visual. That unmistakable orange glow, the sound of a spritz poured over ice. Aperol is a signal. It says:
Summer in Melbourne is officially here.
The day is still young.
You’re exactly where you need to be.
The Verdict
You could try to fight it. You could try to order a vodka lime soda. But why deny nature?
This January, lean into the cliché. Embrace the orange.
The Best Place to Spritz?
Obviously, it’s Flour Child Richmond. We have the big screens so you don’t miss a point, 2 for 1 Aperol Spritz, and jugs of Aperol that are cold.
Don’t watch the tennis dry. Come get hydrated.
